Branded Worksections are a versatile marketing tool for promoting your product. Here are four ways to make the most of your Branded Worksection by using it for marketing and promotion.

Brand awareness
Putting your product front and centre, Branded Worksections promote brand awareness and help potential customers recognise your product. Each Branded Worksection is based on its corresponding generic worksection and is up to 90 per cent pre-filled with information about your product. It spells out exactly what makes your product unique, provides links back to your website, and refers to your catalogues and data sheets. This increases brand awareness and helps differentiate your product from those of your competitors.

Proactive sales approach
Your Branded Worksection is a marketing tool that helps you connect with specifiers. In particular, it encourages a proactive sales approach. With a Branded Worksection, you can guide designers in the selection and specification process all while highlighting your product’s most relevant and important features. Additionally, the specifier and product manufacturer can connect early in the design stage, rather than waiting until project tendering has begun.

Preventing substitution
Product substitution can be a serious problem, especially for specifiers and manufacturers. Your Branded Worksection helps minimise these risks. It specifies your product up front by embedding it in the project documentation. Because your product’s unique characteristics are clearly included, your Branded Worksection blocks the likelihood of on-site product substitution. This is a huge benefit for specifiers.

Demonstrating compliance with statutory requirements
All NATSPEC specifications, including Branded Worksections, are updated twice a year to reflect changes to regulations, standards and industry practices. NATSPEC is a trustworthy resource that provides assurance to specifiers that they are working with up-to-date information. Branded Worksections include the same statutory information as their generic counterparts and show, for example, where your product complies with relevant standards and regulations. Your Branded Worksection helps you to promote your product’s reliability.

With increased brand awareness and a proactive sales approach, you can use your Branded Worksection to build relationships with clients. For the specifier, the Branded Worksection is a means for nominating the desired product for incorporation into their project. As a sales and marketing tool, the Branded Worksection can influence product selection, feature in your presentations to clients, and be used as a template to create a specification from a client’s brief. The concise, high-quality specifications incorporate detailed information about your product, including how it complies with relevant regulations and standards, which helps to prevent on-site substitution.

Your NATSPEC Branded Worksection provides numerous benefits to your clients and to your company. Use your Branded Worksection as a marketing tool today.