Example 1: Solving a Technical Challenge

Scenario: A designer is working on a high-rise building and is concerned about meeting stringent fire safety regulations while maintaining aesthetic appeal.
How to Use Your Case Study:

• Understand the Need: Ask about their specific fire safety concerns and aesthetic goals.
• Present the Case Study: Share a case study where your fire-resistant glazing system was used in a similar high-rise project. Highlight how it met both safety standards and design requirements.
• Problem - Solution - Outcome:
  • Problem: The previous project needed to comply with fire codes without compromising on a sleek glass facade.
  • Solution: Your glazing system was specified for its certified fire resistance and seamless integration with the building’s design.
  • Outcome: The project passed all safety inspections and won an award for innovative design.
• Connect to Their Project: Explain how your product can address their fire safety concerns while enhancing the building’s aesthetics.
• Next Steps: Offer to provide your branded worksection and technical data sheets for easy specification.

Why It Works: This approach positions your product as a technically sound, design-friendly solution, directly addressing the designer’s pain points.

Example 2: Demonstrating Compliance and Reducing Risk

Scenario: A designer is working on a healthcare facility and must ensure all materials meet strict hygiene and durability standards.
How to Use Your Case Study:

• Understand the Need: Inquire about the specific compliance requirements they’re navigating.
• Present the Case Study: Share a case study where your antimicrobial flooring was specified in a hospital project. Emphasise its compliance with health sector standards.
• Problem – Solution - Outcome:
  • Problem: The hospital needed flooring that minimised infection risks and withstood heavy foot traffic.
  • Solution: Your flooring was chosen for its certified antimicrobial properties and durability.
  • Outcome: The flooring exceeded hygiene standards and reduced maintenance costs by 15%.
• Connect to Their Project: Highlight how your product’s compliance features align with their healthcare project’s needs.
• Next Steps: Provide a link to your branded worksection and offer a consultation to discuss customisation options.

Why It Works: By focusing on compliance and risk reduction, you reassure the designer that your product is a safe, proven choice.

Example 3: Highlighting Long Term Value with Cladding

Scenario: A designer is focused on sustainability and lifecycle costs for a new commercial high-rise development.
How to Use Your Case Study:

• Understand the Need: Ask about their sustainability targets and budget constraints.
• Present the Case Study: Share a case study where your high-performance cladding system was specified for a green certified high-rise building.
• Problem – Solution - Outcome:
  • Problem: The project aimed for high sustainability ratings but needed to balance initial costs with long-term benefits.
  • Solution: Your cladding system was chosen for its superior thermal performance, low maintenance requirements, and contribution to the building’s overall energy efficiency.
  • Outcome: The building achieved its sustainability certifications and saw a 20% reduction in energy consumption, leading to lower operational costs over time.
• Connect to Their Project: Explain how your cladding system can help them meet their sustainability goals while providing long-term value through reduced energy and maintenance costs.
• Next Steps: Offer a cost-benefit analysis and guide them to the relevant sections in your branded worksection.

Why It Works: This example appeals to designers who prioritise sustainability and lifecycle costs, positioning your cladding system as both an environmentally and economically smart choice.

Example 4: Ensuring Fire Safety Compliance with Cladding

Scenario: An architect is specifying cladding for a mixed-use development in Australia, incorporating retail, office, and residential spaces. Fire safety compliance is a critical concern due to stringent Australian regulations, particularly for high-rise buildings. The architect also needs to meet sustainability goals and deliver a visually appealing facade to attract tenants.

How to Use Your Case Study:

• Understand the Need: Ask about the architect’s specific fire safety requirements, sustainability targets, and aesthetic preferences for the mixed-use project.
• Present the Case Study: Share a case study where your fire-retardant, eco-friendly cladding system was specified for a similar mixed-use development in Australia.
• Problem – Solution - Outcome:
  • Problem: The project required cladding that complied with Australian fire safety standards, particularly AS 1530.1 for non-combustibility, and contributed to a high sustainability rating while providing a modern aesthetic.
  • Solution: Your cladding system, featuring a non-combustible mineral core, was selected for its compliance with AS 1530.1 and the National Construction Code (NCC) requirements for external walls in high-rise buildings. The system also incorporated recycled materials, supporting the project’s sustainability goals, and offered customisable finishes for a contemporary look.
  • Outcome: The development achieved full compliance with Australian fire safety regulations, earned a 5-star Green Star rating, and saw 90% tenant occupancy within six months due to its attractive design and safety credentials.
• Connect to Their Project: Demonstrate how your cladding system addresses their fire safety concerns by meeting AS 1530.1 and NCC requirements, supports sustainability certifications, and enhances the building’s marketability.
• Next Steps: Provide access to your branded worksection, which is aligned with Australian standards, along with fire test certifications and sustainability data. Offer a consultation to discuss seamless integration into their design.

Why It Works: This example directly addresses the architect’s need for compliance with Australian fire safety standards while aligning with sustainability and aesthetic goals, making your cladding system a compelling, low-risk choice for Australian projects.

Key Takeaways

• Tailor Your Approach: Each conversation should start with understanding the designer’s unique challenges. Your case study is most effective when it directly addresses their needs.
• Use the Problem – Solution - Outcome Framework: This structure makes your case study easy to follow and highlights your product’s value.
• Make Specification Seamless: Always provide clear next steps, such as access to your branded worksection or technical resources, to remove any barriers to specification.

Promote Your Case Study

As we prepare for the 14th edition of the NATSPEC Product Partner Case Study Magazine, we are delighted to have received over 40 insightful case studies that showcase your product’s impact. This is a prime opportunity to:

• Gain visibility among specifiers and designers.
• Reinforce your product’s credibility.
• Celebrate NATSPEC’s 50th anniversary by contributing to a milestone publication.

This is your chance to promote your case study and make your branded worksection the go-to choice for specifiers.

Final Thought

Your case study is more than a marketing tool, it’s a specification driver. By strategically using it in design conversations, you can turn interest into action and ensure your product is specified in more projects.

Thank you for your continued partnership. Here’s to making your branded worksection the specifier’s first choice!